"You really are a pro in what you do...the materials and ideas that you have provided for
Digitec have made it easier for us to...close the sale in a non-obtrusive way. The materials
are well thought out, honest, and to the point, with no false hype or deceptive claims. We like that!" Tom Robbins, owner of Digitex Office Solutions
Poised with a finger on the mouse button, the prospect can be gone in a blink. Your story has to grab attention, yet not be 'salesy'. To keep them means giving them what they want or they'll find someone who will.
B2B marketing must be more direct. Yet while these buyers act strictly business, their decisions often rest on subtle personal issues. Tone down the appeal of emotion, but don't turn it off.
George Austin - George@SayitwithPower.com
Is social media the 'Holy Grail' of marketing? Granted it serves an important role. Yet savvy marketers know it's a new California Gold Rush. The riches didn't flow to the miners, but to those who supplied the miners.
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"I recommend George for any business that could use a boost, especially in this economic environment."
"You’re brilliant. You did an excellent job communicating the benefits of talk radio in the sales material you did for us. I'm thrilled at the quality of your work."
Forged in the cauldron of direct sales, my skills as a copywriter come from the real world of business. As a former securities broker, insurance agent, mortgage loan officer, and now freelance copywriter, I know how to transform complex concepts into clear and compelling offers readers can grasp. As a veteran salesman who writes I can help your message get read and get results.
At the root of every successful lead generation project lies an in-depth knowledge of human nature. Boiled down to their essential oils, these truths find their way into tested and proven formulas for both B2C and B2B use. Skill to use these critical formulas rarely comes to writers trained in academia. When you want results, look for a writer who understands the lead motivation sequence.