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How a Former Insurance Agent Turned Copywriter
Can Help Your Written Materials
Get Read and Get Results
Can Help Your Written Materials
Get Read and Get Results
How can a former insurance agent turned copywriter help communicate your messages with the power to get results?
Well, do you know the one thing on this planet people don't like, don't understand, and don't want to talk about? Yep, insurance.
Selling insurance is tough. Yet I thrived 20 years in the direct sales of insurance and securities because I wrote my own copy and marketing materials. Today if you want a copywriter who can lead your reader to take action, then your search stops here.
That’s because I’m not just a copywriter, I’m a salesman in print.
When I work for you, you get a copywriter with skills forged in the fires of direct sales and marketing to both individual and corporate clients. My writing stems from real world knowledge of what it takes to generate business.
In a do-or-die quest to attract prospects and turn those prospects into customers, I honed and sharpened the art of copywriting. That required transforming complex and boring subjects into clear and compelling offers both verbally and on paper.
The results earned me an Executive Vice President spot with an Inc. 500 insurance and investment securities firm. Later it helped me generate a multi-million dollar volume investment business for a major credit union and win seven organizational sales awards.
The experience I bring to your projects doesn’t come solely from an academic ivory tower. Isn’t it time to get a copywriter on your side who’s felt the heat of business first hand?
Since the principles of human nature apply regardless of your industry, the simple answer is “Yes.” I can craft your copywriting so it gets read and gets results.
However, the message delivered depends on your target audience.
Do you want to communicate your message directly to customers? Then I craft a clear, simplified, and easy to understand message which speaks to the emotions and ignite the reader’s inner passion. I want them to get excited about how your product or service makes their life better. And even this message must be tailored to the psychology of the age group you target.
Is your audience other business firms? The message must then focus around technical or factual information. While we never escape some emotional considerations, typically corporate officers demand reliable and detailed data. The material I create on your behalf persuades by aligning your product or service data as the logical solution to the customer’s business problem.
Because of my experience as a Florida state life insurance licensing instructor, General Securities Broker, Registered Principle, and short-term mortgage broker you can count on me to get up to steam quickly on projects related to the financial world.
I bring with me a face-to-face history marketing financial products such as:
• Life Insurance, Health Insurance, Fixed & Variable Annuities, Gift Annuities,
• Mutual Funds, Stocks, Bonds, Mortgages
My years as an insider give me the insight to help your projects which center around:
• Financial Planning, Retirement Planning, Estate Planning, Senior Issues,
• Planned Giving, Endowments,
• Mortgages, Debt issues.
"I am very happy with the quality and expertise used to develop my auto responder emails. Your work was timely, professional and completed ahead of the schedule we set. Thank you for a great job. I will definitely use you again for my other projects and recommend you highly. By the way a professional ghost writer who has multiple best sellers said, "Wow you can really write. You should be a ghost writer like me!" Bill McCready, Principle www.futurestradingsecrets.com
The art of direct response writing compares to King Arthur's sword in the stone. Not just anyone can pull the sword free to wield its power.
Many writers can make their English professors proud. They know academic type writing and eat and sleep the AP style book. That's not me! I'm out of my league there - but so are they when it comes to direct response.
Fortunately everything the Holy Grail of direct response has to offer- the American Writers & Artists Institute - I duplicate with a passion. As a result, my techniques mirror the methods used by the top 5% of all copywriters today, and top 1% of all online copywriters.
Taught by the lessons of legendary copywriters such as Bob Bly and Michael Masterson - who produce millions of dollars in sales each year - chances are excellent I am familiar with (or can adapt quickly to) your unique projects:
Each project below has its own target audience which dictates the style of writing used.
• Web pages and SEO (over 99% of all business sites violate marketing best practices)
• Print ads (the newspapers & yellow pages are full of worthless ads)
• Sales letters (your expensive sales letter only has FIVE seconds to make the sale)
• Brochures (turn your brochures into a business magnet)
• Email campaigns (get your emails read and your readers eager for more)
• Seminars/Presentations (a presentation formula that keeps them listening)
• Press releases (give the media what they want and they’ll love you)
• Newsletter columns (information with a purpose)
• White papers (the new way to establish you as an authority)
• Case Histories (how you satisfied a client's need or problem with your service)
"You really are a pro in what you do...the materials and ideas that you have provided for Digitec have made it easier for us to ...close the sale in a non-obtrusive way. The materials are well thought out, honest, and to the point, with no false hype or deceptive claims. We like that!"
Tom Robbins, owner of Digitec Office Solutions - Business to Business client
Up to this point I’ve tried to convince you it would be a wise choice to use my services. Now, though, I have to confess an embarrassing and dumb mistake - which goes against all the rules of winning successful negotiations. My loss puts you in the stronger bargaining position.
Here's the story...
For most of the time while I honed my copywriting skills, I wrote for internal use within our own financial firms. Sometimes I wrote for firms I networked closely with - as an added service to them.
Consequently, my thoughts were on earning commissions from the financial business rather than collecting samples for a copywriting portfolio.
As a result I don't have as large a display of marketing samples for you to examine as I would like (although there are samples included here).This might cause you to hesitate and could cost both you and me.
Bottom line: I want to build a long term relationship with your company. The best way to start that relationship comes by giving away items of real value. That’s why I offer you a FREE 23 POINT WEBSITE AUDIT OFFER and NO RISK COPYWRITING GUARANTEE.
When you contract with me to do any size project, I’ll add to it with a FREE 23 POINT AUDIT of an existing website.
Designed to identify weaknesses you can correct to help get your website on page 1 of the major search engines such as Google, this FREE AUDIT could be the turning point for improved profits for your company. Over 80% of new customers search page 1 of the internet before buying. That means all smart business plans include doing everything possible to claim a place on that valuable cyber real estate.
The FREE AUDIT covers such items as the effective use of Keywords, Search Engine Optimization, and Onsite Marketing tools. The information in this audit could literally add $10,000, $100,000, $1,000,000 and even more to your company in regular profits - depending on the size of your customer value.
Normally I would charge $650 and higher for this service. You can have it for FREE with my blessings.
Plain and simple. If you’re not satisfied with the final draft, I’ll rewrite the project 3 times if necessary to meet your needs. This puts me on the hook to come up with copy that fits your criteria, and to do so quickly.
This is your chance to get more than a copywriter. Get an extension to your marketing team.
I reduced the risk.
The time to contact me is now - before your competition does.
George Austin
George@SayitwithPower.com
321-614-8873
PS. In some cases just changing a headline has improved response by as much as 1500%. Are you suffering from a poor response when a simple change could multiply your profits? Don’t wait until your competitor calls me. Act now.
PPS. Remember, the Free 23 Point Website Offer comes from not having the number of samples I want. When I reach that magic number, the Free Offer ends. So take advantage of this while you can.
Well, do you know the one thing on this planet people don't like, don't understand, and don't want to talk about? Yep, insurance.
Selling insurance is tough. Yet I thrived 20 years in the direct sales of insurance and securities because I wrote my own copy and marketing materials. Today if you want a copywriter who can lead your reader to take action, then your search stops here.
That’s because I’m not just a copywriter, I’m a salesman in print.
When I work for you, you get a copywriter with skills forged in the fires of direct sales and marketing to both individual and corporate clients. My writing stems from real world knowledge of what it takes to generate business.
In a do-or-die quest to attract prospects and turn those prospects into customers, I honed and sharpened the art of copywriting. That required transforming complex and boring subjects into clear and compelling offers both verbally and on paper.
The results earned me an Executive Vice President spot with an Inc. 500 insurance and investment securities firm. Later it helped me generate a multi-million dollar volume investment business for a major credit union and win seven organizational sales awards.
The experience I bring to your projects doesn’t come solely from an academic ivory tower. Isn’t it time to get a copywriter on your side who’s felt the heat of business first hand?
OK, But Do I Understand Your
Business Copywriting Audience?
Business Copywriting Audience?
Since the principles of human nature apply regardless of your industry, the simple answer is “Yes.” I can craft your copywriting so it gets read and gets results.
However, the message delivered depends on your target audience.
Business to Customer? Or, Business to Business?
Do you want to communicate your message directly to customers? Then I craft a clear, simplified, and easy to understand message which speaks to the emotions and ignite the reader’s inner passion. I want them to get excited about how your product or service makes their life better. And even this message must be tailored to the psychology of the age group you target.
Is your audience other business firms? The message must then focus around technical or factual information. While we never escape some emotional considerations, typically corporate officers demand reliable and detailed data. The material I create on your behalf persuades by aligning your product or service data as the logical solution to the customer’s business problem.
Do You Serve the Financial World?
Because of my experience as a Florida state life insurance licensing instructor, General Securities Broker, Registered Principle, and short-term mortgage broker you can count on me to get up to steam quickly on projects related to the financial world.
I bring with me a face-to-face history marketing financial products such as:
• Life Insurance, Health Insurance, Fixed & Variable Annuities, Gift Annuities,
• Mutual Funds, Stocks, Bonds, Mortgages
My years as an insider give me the insight to help your projects which center around:
• Financial Planning, Retirement Planning, Estate Planning, Senior Issues,
• Planned Giving, Endowments,
• Mortgages, Debt issues.
"I am very happy with the quality and expertise used to develop my auto responder emails. Your work was timely, professional and completed ahead of the schedule we set. Thank you for a great job. I will definitely use you again for my other projects and recommend you highly. By the way a professional ghost writer who has multiple best sellers said, "Wow you can really write. You should be a ghost writer like me!" Bill McCready, Principle www.futurestradingsecrets.com
Do You Want Direct Response Writing?
The art of direct response writing compares to King Arthur's sword in the stone. Not just anyone can pull the sword free to wield its power.
Many writers can make their English professors proud. They know academic type writing and eat and sleep the AP style book. That's not me! I'm out of my league there - but so are they when it comes to direct response.
Fortunately everything the Holy Grail of direct response has to offer- the American Writers & Artists Institute - I duplicate with a passion. As a result, my techniques mirror the methods used by the top 5% of all copywriters today, and top 1% of all online copywriters.
Taught by the lessons of legendary copywriters such as Bob Bly and Michael Masterson - who produce millions of dollars in sales each year - chances are excellent I am familiar with (or can adapt quickly to) your unique projects:
Have a Specific Copywriting Project for Print or Online?
Each project below has its own target audience which dictates the style of writing used.
• Web pages and SEO (over 99% of all business sites violate marketing best practices)
• Print ads (the newspapers & yellow pages are full of worthless ads)
• Sales letters (your expensive sales letter only has FIVE seconds to make the sale)
• Brochures (turn your brochures into a business magnet)
• Email campaigns (get your emails read and your readers eager for more)
• Seminars/Presentations (a presentation formula that keeps them listening)
• Press releases (give the media what they want and they’ll love you)
• Newsletter columns (information with a purpose)
• White papers (the new way to establish you as an authority)
• Case Histories (how you satisfied a client's need or problem with your service)
"You really are a pro in what you do...the materials and ideas that you have provided for Digitec have made it easier for us to ...close the sale in a non-obtrusive way. The materials are well thought out, honest, and to the point, with no false hype or deceptive claims. We like that!"
Tom Robbins, owner of Digitec Office Solutions - Business to Business client
But, I Have a Weakness to Confess
Up to this point I’ve tried to convince you it would be a wise choice to use my services. Now, though, I have to confess an embarrassing and dumb mistake - which goes against all the rules of winning successful negotiations. My loss puts you in the stronger bargaining position.
Here's the story...
For most of the time while I honed my copywriting skills, I wrote for internal use within our own financial firms. Sometimes I wrote for firms I networked closely with - as an added service to them.
Consequently, my thoughts were on earning commissions from the financial business rather than collecting samples for a copywriting portfolio.
As a result I don't have as large a display of marketing samples for you to examine as I would like (although there are samples included here).This might cause you to hesitate and could cost both you and me.
Bottom line: I want to build a long term relationship with your company. The best way to start that relationship comes by giving away items of real value. That’s why I offer you a FREE 23 POINT WEBSITE AUDIT OFFER and NO RISK COPYWRITING GUARANTEE.
The Free 23 Point Website Audit Offer
When you contract with me to do any size project, I’ll add to it with a FREE 23 POINT AUDIT of an existing website.
Designed to identify weaknesses you can correct to help get your website on page 1 of the major search engines such as Google, this FREE AUDIT could be the turning point for improved profits for your company. Over 80% of new customers search page 1 of the internet before buying. That means all smart business plans include doing everything possible to claim a place on that valuable cyber real estate.
The FREE AUDIT covers such items as the effective use of Keywords, Search Engine Optimization, and Onsite Marketing tools. The information in this audit could literally add $10,000, $100,000, $1,000,000 and even more to your company in regular profits - depending on the size of your customer value.
Normally I would charge $650 and higher for this service. You can have it for FREE with my blessings.
The No Risk Copywriting Guarantee
Plain and simple. If you’re not satisfied with the final draft, I’ll rewrite the project 3 times if necessary to meet your needs. This puts me on the hook to come up with copy that fits your criteria, and to do so quickly.
The Bottom Line
This is your chance to get more than a copywriter. Get an extension to your marketing team.
I reduced the risk.
The time to contact me is now - before your competition does.
George Austin
George@SayitwithPower.com
321-614-8873
PS. In some cases just changing a headline has improved response by as much as 1500%. Are you suffering from a poor response when a simple change could multiply your profits? Don’t wait until your competitor calls me. Act now.
PPS. Remember, the Free 23 Point Website Offer comes from not having the number of samples I want. When I reach that magic number, the Free Offer ends. So take advantage of this while you can.
